Why Your Website and Social Media Activity Are Key to Success
- Sep 27
- 1 min read

Having a website today is essential—whether you run a local service or an online shop. But launching a site is only the first step. If you don’t actively promote it, it will quickly become just another page in the vast ocean of the internet—almost invisible to potential customers.
SEO Matters, But It’s Not Enough
Search Engine Optimization (SEO) is important, yet it’s a highly competitive game. Worldwide there are over 1.8 billion websites. Every website owner dreams of ranking on the first page of search results, but relying on SEO alone is rarely enough to win that race.
Social Media—Your Megaphone
Whenever you publish a new blog post, product, or service update, always share a direct link to your website, shop, or services page.
This makes it easy for people to click through and discover what you offer.
Social media lets you reach audiences who might otherwise never hear about your business—both locally and globally.
Advertising Is an Investment, Not an Expense
Online advertising (Facebook Ads, Instagram, Google Ads, etc.) allows you to reach the right audience fast.
Even a simple sponsored post can bring in new customers when the targeting and message are well chosen.
Key Takeaways
A website without promotion is like a store without a sign—it exists, but nobody knows it’s there.
Always include links to your site, shop, or services in every social media post to maximize reach.
SEO is essential, but with billions of websites competing for attention, you need more than optimization alone.
Combine multiple tactics—great content, advertising, and consistent social media promotion—to boost visibility and attract more customers.


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